Tony has been in the marketing industry for over 25 years on both the client and agency side. He’s an expert on innovation, brand strategy and consumer insight. His work has taken him all over the world and he’s had the privilege of working with some of the world’s most famous brands.
He started his marketing career at Nestle in the UK where he spent 8 years in various brand management roles looking after brands such as Buitoni and Nescafe. For 10 years he then worked as a brand consultant for the marketing agency Added Value (now Kantar Consulting) where he became a Board Director of the UK business. He’s worked with many of the agency’s key international clients across a range of sectors.
He's now working as an independent marketing consultant, trainer and coach based in London. He’s worked extensively with Irish Food and Drink brands. He’s currently leading a large-scale training programme with Bord Bia, developing their ‘Insightful Thinking’ capability.
At DMX Dublin, Tony and Richard will speak about...
The Untapped Potential of Insightful Thinking
The typical marketing curriculum focuses on the core functions of brand strategy, positioning and communications, but marketers are rarely trained to think deeply and critically. We call this ‘Insightful Thinking’ and we believe it should underpin everything an organization does.
This interactive, hands-on workshop will explore what Insightful Thinking is and will offer a taster of the critical thinking tools and techniques our accredited Programme has established within Bord Bia. We’ll also discuss how we believe it can transform your organisation.