Richard is a brand development specialist with a focus on helping brands flourish in new ways through sharper insights, richer strategic thinking, and more purposeful creativity.
With more than 20 years consulting experience gathered in top London agencies and working with some of the world’s best-known brands, Richard established an independent consultancy in 2014 “to spend less time in management meetings and more time being stimulated by real client challenges”.
Richard’s work includes brand positioning development; innovation strategy, concept and strategy development, claims strategy and development, creative workshop facilitation, research and insight development, consumer closeness, and marketing capabilities training.
At DMX Dublin, Richard and Tony will speak about...
The Untapped Potential of Insightful Thinking
The typical marketing curriculum focuses on the core functions of brand strategy, positioning and communications, but marketers are rarely trained to think deeply and critically. We call this ‘Insightful Thinking’ and we believe it should underpin everything an organization does.
This interactive, hands-on workshop will explore what Insightful Thinking is and will offer a taster of the critical thinking tools and techniques our accredited Programme has established within Bord Bia. We’ll also discuss how we believe it can transform your organisation.