Eadaoin heads up the market research and insights function in Kerry Taste and Nutrition. Her role is to ensure that product innovation is consumer led, customer driven and technology enabled. She is a leading expert in driving fresh thinking and creating new tools to better understand and maximise growth opportunities via design thinking. Eadaoins 20 year’s experience spans many leading food brands such as Kellogg’s, Donegal Catch, Goodfella’s, Bewleys & Denny across many disciplines including category & brand development , innovation and communications .
She holds a Bachelors Degree in Business & Law from University College Dublin, a Masters in Marketing Science from Michael Smurfit School of Business.
She also has a Teaching Diploma in Drama Communications from Griffith College, Dublin
At DMX Dublin Éadaoin will be speaking about...
Insights as a trigger to strategy
Insight sets the stage for effective decision making for brands to maximise competitive advantage. Without it, strategy can become aimless, lack real ambition and drain resources - leaving plans built on unchallenged assumptions , outdated hypothesis and differing perspectives.
Insight fuses facts, data & market understanding to formulate one shared version of the truth.
Armed with this truth, teams can confidently supercharge,shape and optimise growth opportunities.