Éadaoin McCarthy

Éadaoin McCarthy

Kerry Taste & Nutrition, Director of Market Research and Consumer Connection

Eadaoin heads up the market research and insights function in Kerry Taste and Nutrition.  Her role is to ensure that product innovation is  consumer led, customer driven and technology enabled.   She is a leading expert in  driving fresh thinking and creating new  tools  to better understand and maximise growth opportunities via design thinking. Eadaoins  20 year’s  experience spans many leading food brands such as  Kellogg’s, Donegal Catch, Goodfella’s, Bewleys  &  Denny across many   disciplines including category & brand development ,  innovation and communications .

She holds a Bachelors Degree in Business & Law from University College Dublin, a Masters in Marketing Science from Michael Smurfit School of Business.

She also  has a  Teaching Diploma in Drama Communications  from Griffith College, Dublin

 

At DMX Dublin Éadaoin will be speaking about...

 

Insights as a trigger to strategy 

Insight  sets the stage for effective  decision making for brands  to maximise competitive advantage. Without it, strategy can become  aimless, lack real ambition and drain resources - leaving plans  built on  unchallenged assumptions , outdated hypothesis and differing  perspectives.

 Insight fuses facts, data & market understanding  to formulate one shared  version of the truth. 

Armed with this truth,  teams  can confidently  supercharge,shape and optimise growth opportunities.

 

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