Jill McCarron

Jill McCarron

Fulfill, International Marketing Director

Jill is Global Marketing Director at FULFIL Nutrition, an Irish success story that began in Ireland and is fast becoming a global growth phenonium. This incredible success has come as a result of disrupting the traditional snacking market by delivering bars with nutritional benefits that taste great. FULFIL is now available in 11 countries and is the second biggest impulse bar brand in Ireland after Cadbury Dairy Milk. Jill’s career spans over 18 years working with large multinational corporations as a senior marketing practitioner and business leader. She joined FULFIL with an ambitious goal; to make this Irish start-up a global lifestyle brand.   

Prior to this Jill was Marketing Director in Kerry Foods, part of the leadership team and responsible for some of Irelands best loved brands such as, Dairygold, Cheestrings, Charleville and Pure. Jill spent more than a decade in Danone, a global food company dedicated to bringing healthy foods to all people around the world, where she worked from a brand manager to be part of the leadership team as Director. Early in her career, Jill joined Pernod Ricard in The Netherlands where she worked on the World’s best-known Irish whiskey brand -Jameson Whiskey.

 

At DMX, Dublin Jill will be speaking about...

Tapping into the power of Community to build a Global Lifestyle brand.

FULFIL was the idea of optimists who believed they could do BETTER. We asked ourselves, why can’t the snacks we love be both better for us and taste great? After all, nowadays the dream is to have it all. We want to feel good, look good, be free. In short, we want to have our cake and we want it to be good for us! From our product, to our people and our vision for a better planet, this simple purpose to “fuel the dreams of our community” is at the heart of the brand strategy, pivoting the business from niche to mass-market and opportunistic entrepreneur to strategic category leader. 

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