Mark is a leading marketing and business leader with over 20 years global marketing experience, successfully building brands and driving commercial success across multiple organisations and industry sectors including AIB, eir, Diageo, Northern Foods and Pernod Ricard.
Following a three year tenure as AIB Group Brands Director, Mark was appointed Chief Marketing Officer in 2018, with responsibility for all marketing activity and the Customer First agenda for AIB Group, which incorporates AIB, EBS and Allied Irish (GB) brands.
Mark is originally from Limerick and now based in Dublin.
At DMX Dublin, Mark will be speaking about...
Creating a Healthy Obsession
Mark Doyle, Chief Marketing Officer shares how the AIB Group Marketing Team use their relentless customer obsession as a key driver of their overall strategy to help solve big customer problems utilising creativity and growth mind-set.
Given the highly competitive nature of most industries and the power of customers, can contemporary marketing teams really afford to behave any other way?