Joe Porter serves as a Marketing & Privacy Manager at OneTrust PreferenceChoiceTM, part of the #1 most widely used privacy, security and third-party risk technology platform. In his role, he advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Porter is a Certified Information Privacy Professional (CIPP/E & CIPM).
At DMX Dublin, Joe will speak about...
Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program
Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.