Eleanor Barlow

Eleanor Barlow

HSBC, Director in Digital & Data

Over the last 20 years Eleanor has worked across every digital touchpoint from strategy through to execution. She has a background in Cyberpsychology and an in-depth understanding of people’s use of emerging technologies.

Eleanor currently works as a Director in Digital and Data at HSBC Securities Services where she partners with product and client teams to design and deliver digital solutions for clients using disruptive and new ways of working. She actively champions the Innovation agenda, is passionate about human centred design, problem solving through diverse thinking and applying interactive, creative methodologies to drive transformational change and future proof HSBC

Previously in IBM Eleanor led Digital Transformation projects managing teams to execute major change for global brands. Eleanor has founded Insight & Analytics functions in global digital agencies and in 2009 acquired a ‘first of its kind’ Msc in Cyberpsychology

She has blogged for the Telegraph on technology and behaviour, lectured on Digital at Cranfield University and provides expert comment in the media. In June 2019 Eleanor was shortlisted for the Women in Banking and Finance Tech Star award acknowledging her contribution within the Fintech and Digital space and her active involvement in championing innovation across HSBC. She is the HSBC 2019 winner of the Sibos STAR Scholarship scheme specifically designed to foster future female talent within the Financial Services industry.

 

At DMX Dublin, Eleanor will be speaking about...

Psychology, data, and digital innovation

This session will explore how data and insight can help us understand the psychology of our use of technology and consider how digital and emerging tech has altered the way we think, relate, communicate and behave. Having an in depth understanding of people’s behaviour psychologically can help us design and develop more ‘innovative’ and unique experiences, products and services setting us apart from our competitors.  This session will discuss what this means for brands and businesses today and tomorrow referencing concepts encompassing Digital Identity, Computer Mediated Communication and Social Networking Theory.

 

 

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