Siobhan is the founder of IntegratedThinking, a Strategic Marketing and Product Management consultancy – mentoring businesses across sectors in how to capture and interpret market insights, that will allow them to articulate sustainable value propositions. Having led a product management team in a large technology company and now in her role as a strategic marketing coach & mentor through her consultancy, she has hands-on experience in what it takes to become a market-focused company.
She is a Strategic Marketing Mentor & Coach with Enterprise Ireland’s Strategic Marketing Review function, is Lecturer and Academic Programme Director with Trinity College Business School and has delivered workshops for Technology Ireland and Skillnet Ireland.
At DMX Dublin, Siobhan will speak on ….
Do Cockerels Lay Eggs? … The Value of Insights over Observation
In a world where we are saturated with content, Siobhan will speak about the benefit of asking the right questions and of interpreting observations to generate meaningful market insights. Deep insight fosters the creation of “aha moments” when you least expect them, helping to unlock opportunities and inspire the creation of meaningful content for your target audience.