Feargal Purcell

Feargal Purcell

Edelman, Head of Public Affairs

Feargal leads Edelman’s Public Affairs division and draws on extensive political and communications experience in providing clients with strategic counsel on Government relations, reputation management, crisis management, policy development and media positioning.  Feargal was appointed to the position of Government Press Secretary by Taoiseach Enda Kenny T.D. in March 2011. He had responsibility for coordinating and managing all Government communications and was principal communications advisor as well as providing strategic political counsel to the Taoiseach over the period 2011-2017. He was reappointed Government Press Secretary in June 2017 by current Taoiseach Leo Varadkar T.D. providing strategic political and media advice for a six month transitionary period. Prior to this, Feargal spent over two years as Deputy Director of Communications for Fine Gael and then Head of the Fine Gael Press Office, taking a lead political and media role on referendums and elections during this period

Before entering politics, Feargal served as an officer in the Defence Forces for 18 years in a variety of leadership roles and worked in United Nations Missions overseas in Lebanon and Bosnia in that time

Since joining Edelman two years ago, Feargal has led on some ground-breaking Public Affairs work in Banking, through the establishment of the Irish Banking Culture Board and in Health through a successful funding project with the Voluntary Hospice Group

Feargal’s approach to Public Affairs is based on the belief that business has wants and society has needs and that understanding the relationship between these realities enhances the potential for success.



Feargal is part of a panel at DMX Dublin who will be discussing..

Navigating the new societal context, with opportunity comes responsibility for Marketing.


A lot of old societal certainties seem to be coming unstuck and significant new trends emerging, among them political fragmentation and the emergence of a strong left, economic prosperity undermined by poor services, an increasingly ambiguous attitude to immigration and the persistent dearth of gender diversity in all facets of life. We are faced with a series of weighty challenges.


Join Edelman to understand key findings from the 2020 Edelman Trust Barometer, which reveals at a time of high employment and economic growth, concerns around capitalism, equality and other important social issues are rising to the surface.  Perspective will be added by a panel who’s discussion will be guided by Fiona Hodgins, Director at Edelman and includes Roisin Ingle from the Irish Times and Feargal Purcell, former Fine Gael press secretary and Head of Public Affairs at Edelman.  The question they will seek to add insight to is given that the luxury of standing aside on the issues of the day is no longer available to business, where stands marketing, with its potent reach and power in managing these competing realities and what does it mean for businesses bottom line?

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