Paul is the CMO for Ireland's National Lottery. Previously he was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand.
At DMX Dublin, Paul will facilitate the panel:
How profitable is your advertising? Econometric Modelling in practice
Marketers create real value and growth for their companies. But we are less good at proving it to our CEOs and CFOs. Learn how Irish brands are using Econometric Modelling to prove how profitable their marketing is. This session tackles questions about what it is good at, what it is less useful for, best practice in modelling, as well as practical questions about the costs and timelines to implement.
Joining this panel discussion is Louise Cook, Managing Director of Holmes & Cook, Dr. Grace Kite, Managing Director at Gracious Economics, Michael Dargan, Head of Consumer Marketing at AIB & Ronan Brady, Managing Director of Data at Core. This panel will be facilitated by Paul Dervan, CMO at the National Lottery.