Ronan Brady is Managing Director of Core’s Data Practice, a provider of marketing data technology solutions and advanced analytics services including econometrics.
His unique experience and background combine a first-hand understanding of the pressures facing marketing leaders, coupled with a practical knowledge of marketing measurement techniques and experience in designing marketing technology solutions that solve real-world challenges for marketing managers.
He was previously Head of Marketing, Customer Experience and Data Analytics with SSE Airtricity and Technical Architect in technology start-ups Luzern Solution and Mobile platform provider MobileAware.
He holds a BA (mod) in Computer Science from Trinity College, and an MBA from Leeds University.
At DMX Dublin, Ronan will be joining the panel discussion on:
How profitable is your advertising? Econometric Modelling in practice
Marketers create real value and growth for their companies. But we are less good at proving it to our CEOs and CFOs. Learn how Irish brands are using Econometric Modelling to prove how profitable their marketing is. This session tackles questions about what it is good at, what it is less useful for, best practice in modelling, as well as practical questions about the costs and timelines to implement.
Joining this panel discussion is Louise Cook, Managing Director of Holmes & Cook, Dr. Grace Kite, Managing Director at Gracious Economics, Michael Dargan, Head of Consumer Marketing at AIB & Ronan Brady, Managing Director of Data at Core. This panel will be facilitated by Paul Dervan, CMO at the National Lottery.