Nicola Mendelsohn is Vice President for Europe, Middle East, and Africa for Facebook. A role she has held since 2013.
She serves on The Mayor of London’s Business Advisory Board, The UK government’s Industrial Strategy Council and is a non-executive director of Diageo. In 2015 Nicola was awarded a Commander of the British Empire (CBE) for services to the creative industries in the UK.
At DMX Dublin, Nicola will discuss...
How to Sell Whiskey Toothpicks: Lessons from the Frontiers of Discovery Commerce
This year, the rules of commerce were turned on their head. A major bricks-and-mortar confectionary brand sold chocolate Easter bunnies with Shopify. A beauty brand launched a perfume using an Instagram filter. A tiny cafe on the Cliffs of Moher shut its doors, and then started selling fudge on Facebook.
In this new world of ecommerce, tiny brands can gain an audience without spending a euro. And big brands are having to move faster than ever before to adapt. So what's ahead, and what does it mean for marketers?
Join Nicola Mendelsohn, Facebook's Vice President for Europe, the Middle East and Africa, as she takes you on a whistle-stop tour of the future of ecommerce. She'll look at personalisation, the collapse of the purchase funnel, and how an ad on Instagram convinced her to buy a product she'd never even heard of: whiskey toothpicks.