Paul Dervan

Paul Dervan

The National Lottery, Chief Marketing Officer

Paul is the CMO for Ireland's National Lottery. Previously he was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand.

At DMX Dublin, Paul will facilitate the panel: Measurement & Effectiveness

 

If we don’t measure our marketing effectiveness properly, we can’t improve. Without robust and credible measurement, we can’t make a case to do more. And we risk losing our existing investment. The area of Measurement Effectiveness in Ireland is growing. As an industry, we have far more evidence-led knowledge, practices and tools than ever before. This sets us up to make better decisions and help our non-marketing colleagues understand how we can add real value and growth to our brands and companies. Some departments have created specific Marketing Effectiveness roles. Our panel will discuss the practical ways to build effectiveness into your marketing planning - regardless of whether you are B2C or B2B. 

Joining this panel discussion is:

Tom Roach, Jellyfish: Ciara Reilly, Red C and Brian Sheehan, Mediahuis

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