Shane O'Leary

Shane O'Leary

Accenture Interactive Ireland , Head of Media & Performance

Shane is Head of Media & Performance at Accenture Interactive Ireland where he leads a department of experts delivering digital media agency and marketing performance consulting service. Shane has expertise in areas like performance marketing, e-commerce, connections strategy, data usage and the media value chain. Shane's background is a mix of media and creative agency experience in Mindshare and JWT Folk, and he has worked on a range of brands including Vodafone Ireland, Failte Ireland, Stripe, Jameson, Tesco, White Claw and Woodie’s DIY. Shane writes regularly for publications like Marketing Week and WARC and has twice spoken at DMX previously. He can be found on twitter at @shaneoleary1


At DMX Dublin, Shane will facilitate the panel: Building brilliant brand experiences in e-commerce


A panel session focused on one of 2022’s largest trends, the rise of retail media and third party e-commerce.

As large retailers like Tesco, Boots, Walmart and Amazon invest heavily in their media and commerce offerings, how should brands be investing in these platforms. Is this all a case of ‘shopper marketing 2.0’ or are there unique opportunities and differences in how brands can ‘win the digital shelf’. This panel will examine the questions around how to apply creativity and branding to e-commerce and what data, media, product and packaging considerations should be kept in mind.

Traditional Brands looking at how to build their own businesses through eCommerce.


Joining this panel discussion is:

Gemma Spence, VMLY&R COMMERCE: Lisa Tully,  Life Style Sports and Cathal Deavy, Tesco Ireland

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