Emma Williams

Emma Williams

Edelman, Director

Emma Williams is a Director at Edelman and an IAPI Board Member with over 10 years’ marketing experience. She has devised brand strategies for some of Ireland’s biggest brands including Coca-Cola, National Lottery, Unilever, Littlewoods Ireland, KBC Bank and SSE Airtricity. Emma represented Ireland as a Young Lion at the Cannes Festival of Creativity and was shortlisted by the PRII and PRCA that same year for the Young Communications Professional of the Year award. Emma was also named on PR Week UK’s 30 Under 30 list.


At DMX Dublin, Emmal will facilitate the panel: The Power of Gen Z


The Power of Gen Z- An audience of wannabe Influencers or the future survival of your brand?

With over 2 billion Gen Zers globally and Ireland having the youngest population in Europe, Gen Z has the potential to dictate which brands will die and which will survive. In this session our panel of experts will discuss Edelman’s global Gen Z research and provide you with insights on how to better understand and connect with this elusive audience.


Joining this panel discussion is:

Aisling Wilde, Coca-Cola Ireland: Dara Brady, Ryanair and Ronan O’Connell, Cairde


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