Tom Roach

Tom Roach


Tom has 20+ years of experience in some of the world’s best communications agencies, including AMV BBDO, BBH London and adam&eveDDB, and is among the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name. In 2021 he moved to be VP of Brand Planning at Jellyfish, a full-funnel marketing performance company at the forefront of the convergence of brand and ‘performance’ marketing, media and creative, content, data and technology. Driven by a desire to drive future growth for brands through strategies that harness the commercial power of creativity, as well as to prove its value for the marketing industry, Tom is in demand as a speaker at major industry events and his thought leadership and columns for Marketing Week are widely read and shared across the marketing world.

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