Ronan O'Connell
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Ronan O’Connell is in his second year at NUI Galway where he studies Global Commerce. Ronan is also a founding member of Cairde, an all-male 7 piece Irish dance troupe who have achieved unparalleled success on TikTok where they have amassed a following of 3 million people. At 20 years old, O’Connell balances his college studies with being a professional dancer and social media personality. His studies in commerce mixed with such online success give Ronan a unique insight into social media marketing through the lens of TikTok. This dynamic gives Ronan a fuller view of the market and a better understanding of what businesses look for from influencer marketers, as well as what a prospective influencer might stand to gain from various marketing opportunities
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