Video Gallery

Les Binet, Head of Effectiveness at Adam & Eve DDB, interviewed at DMX Dublin 2019 on 7th March 2019, discusses how short-term activation and long-term brand building affect marketing effectiveness. We are running a Marketing Effectiveness Masterclass with Les Binet on 20th June in Dublin: https://mii.ie/events/EventDetails.aspx?id=1218642&group

Kay McCarthy, MCCP & Julie Wells, Heineken Ireland, interviewed at DMX Dublin 2019 on 7th March 2019, discuss how a focus on how strategy helped Heineken successfully entered the cider market with Orchard Thieves .

Helen King, Director of Strategic Insight and Planning at Bord Bia, interviewed at DMX Dublin 2019 on 7th March 2019, discusses how consumer insights, curiosity and looking to the future are key factors in accelerating your brand growth.

Fiona Spooner, Global Marketing Director at Financial Times, interviewed at DMX Dublin 2019 on 7th March 2019, discusses how marketers in the publishing industry should make access and engagement work hand-in-hand for the best results.

Karen O’Neill, founder at Beekon, interviewed at DMX Dublin 2019 on 7th March 2019, shares a key lesson from her journey to entrepreneurship and discusses the trends marketers should focus on this year.

Iain Noakes, Chief Customer Journey Officer at The Economist, interviewed at DMX Dublin 2019 on 7th March 2019, discusses the importance of asking difficult questions, how The Economist has evolved as a brand and how they measure success.

Lachlan Williams, Head of Strategy at R/GA London, interviewed at DMX Dublin on 7th March 2019, discussed the brave approach to creativity and the trends that marketers should pay attention to this year.

Pat Stephenson, Client Service Director & Partner at Boys + Girls, interviewed at DMX Dublin on 7th March 2019, discusses the importance of creativity for brand success and why both a solid strategy and “letting go” are crucial to getting the most creative ideas.

David Bailey, Creative Director at the BBC, interviewed at DMX Dublin on 7th March 2019, discussed how a new typeface benefits the BBC.

Jamie Heaslip, interviewed at DMX Dublin on 7th March 2019, discusses the importance of discipline, effort, and knowing how to take feedback both in sport and in business.

Shane O’Leary, Consumer Strategic Director at Mindshare, interviewed at DMX Dublin on 7th March 2019, discusses why marketing and advertising have to change the way they operate and go back to the basics.

What common traits do the world's most effective marketing campaigns share? Imaad Ahmed is Marketing Director at WARC and sat down with us after his recent presentation at DMX Dublin 2018.

What does the new reality for Marketers look like? Meabh Quoirin, CEO + Co-Founder of the Foresight Factory spoke with us after her recent presentation at DMX Dublin called 'Trending 2018: embracing the new 'Never Normal' era.'

Why should brands be more brazen about their flaws? We spoke with Richard Shotton, author of the recently published book called The Choice Factory after his presentation at DMX Dublin.

What is the best survival strategy for creativity? Martin Weigel is Head of Planning at Wieden + Kennedy and spoke with us after his recent presentation at DMX Dublin.
Martin Weigel : https://martinweigel.org/

Why do brands need to think differently to disrupt their sectors and win over competitors? Dara Deering is Executive Director at KBC Bank Ireland and we spoke with her after her recent presentation at DMX Dublin.

How can digital experience and co-creation lessen the risk for new products? Sara Holt is Digital Marketing Director at LEGO and spoke with us after her recent presentation at DMX Dublin.

Taking a ‘customer centric’ approach can deliver significant value for customers and businesses alike. We spoke with Yvonne Kiely, Head of EY-Seren after her recent presentation at DMX Dublin.

In relation to personalisation, how can we ensure that we don't cross the line from relevant to creepy? With so many exciting new technologies that enhance personalised advertising, it’s easy to forget that personalisation can creep out consumers. We spoke with Daniel Gilbert, CEO of Brainlabs on this after his recent presentation at DMX Dublin.

Why will GDPR not kill out marketing and sales funnel? Evelyn Wolf is an Inbound Marketing Strategist and Co-Founder of the BusinessBrew. We spoke with her after her recent presentation at DMX Dublin 2018.

Why should we celebrate the case for marketing bravery? Dave Palmer, Executive Creative Director at LOVE sat down with us after his recent presentation at DMX Dublin to discuss the need for braver marketing.

What are some of the key themes coming out of DMX Dublin 2018? Colin Lewis is the Content Programmer for DMX Dublin. We sat down with him after the 2018 event to discuss the key trends and insights emerging from this year's event that Marketers need to be aware of.

DMX Dublin features over 40 world-leading speakers in multiple presentation streams, and over 800 marketing professionals attendees in a full day of sharing, learning and networking.

Afonso Rebelo de Sousa is a Content Marketing Evangelist at LinkedIn. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Ashley Friedlein heads Centaur Marketing, a portfolio of creative, digital and marketing brands including Marketing Week, Econsultancy, Celebrity Intelligence, Creative Review, Design Week, Fashion and Beauty Monitor, and Year Ahead. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Conor O’Flaherty is the Founder & CEO of Pursue, an influencer management agency that works with video platforms such as YouTube delivering bespoke experiences and opportunities for influencers and brands alike. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Dan Kirby & Rick Grundy are co-founders of TechDept a technology agency that specialises in acting as an outsourced innovation lab. They spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Francis Mac Aonghus is Managing Director at encendo.co, a digital marketing agency. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Ian Cleary is the founder of RazorSocial, a world leading marketing technology blog. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Jerry Daykin is currently leads global media partnerships at Carat for the Mondelēz business, as well as supporting Carat’s Chief Digital Officer in driving social media best practice across a range of key global accounts. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Múirne Laffan is RTÉ’s Chief Digital Officer. She spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Nicky Spooner is a Multimedia Native and Associate Director at Unruly. She spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Philip Trippenbach is a digital strategist and senior planner with Edelman’s Digital team, based in London. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Eva is a partner at the start-up Digital Talent @ Work, with expertise in digital marketing transformation. She spoke at Ireland's largest digital marketing conference DMX Dublin on Wednesday 9 March.

Tom Kinsella is Chief Marketing Officer leading the transformation of the Customer Experience and rehabilitating the AIB and EBS brands. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

Yuri van Geest is a co-author of the bestselling book Exponential Organizations. He spoke at the digital marketing conference DMX Dublin, on 09 March 2016, powered by The Marketing Institute.

DMX Dublin, powered by the Marketing Institute, is Ireland's largest digital marketing conference. The annual event took place on Wednesday 9th March, with over 40 speakers and 800 attendees.