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Les Binet, Adam & Eve DDB Interview @ DMX Dublin 2019

Les Binet, Head of Effectiveness at Adam & Eve DDB, interviewed at DMX Dublin 2019 on 7th March 2019, discusses how short-term activation and long-term brand building affect marketing effectiveness. We are running a Marketing Effectiveness Masterclass with Les Binet on 20th June in Dublin: https://mii.ie/events/EventDetails.aspx?id=1218642&group

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